Privacy Policy

This page outlines the privacy practices of PESO LLC (“PESO”, “we”, “us”, or “our”) and explains how we collect, use, store, protect, and disclose information gathered through the peso.io website and any related software, tools, or services we offer (collectively, the “Services”). By using the Services, you consent to the collection, transfer, processing, storage, disclosure, and other uses of your information as described here.

Personal contact information. When you express interest in our services, request a quote, register for an account, or communicate with our team, we may ask you to provide your name, company name, address, phone number, and email address.

Billing information. When purchasing services, we collect billing details such as billing name and address, and payment card information. PESO does not store payment card data on its own servers. All payment transactions are handled by our secure third-party payment processor.

Service data. Through the use of our Services, you may provide or we may generate information related to your reputation management campaigns, review content, response templates, client communications, uploaded documents, and similar materials (“Service Data”). This information is stored and maintained on secure servers.

Identity verification. For certain engagements, we may request copies of government-issued identification or other verification documents. These are collected only when the nature of the service specifically requires it and are handled with heightened security protocols.

Diagnostic and login information. If you encounter technical issues while using the Services, we may, with your permission, collect crash reports and system logs to diagnose the problem. We also use cookies stored locally on your device to streamline the login process.

Analytics information. As you navigate peso.io, we automatically collect standard technical data through cookies and similar tools. This includes your browser type and language, Internet Protocol (IP) address, device and operating system information, pages viewed, links clicked, time spent on pages, and the referring URL that brought you to our site. Third-party analytics providers, including Google, may use cookies to help us understand usage patterns. You may opt out of personalized advertising through your Google Ads settings or by visiting www.aboutads.info.

Geo-location. We do not currently collect real-time geo-location data. If this changes in the future, we will request your permission before doing so.

Personal contact information. We use this primarily to administer the Services, respond to your inquiries, manage your account, and send you service-related updates and announcements. With your consent or where permitted by law, we may also use it to send promotional communications.

Billing information. All payment-related transactions are processed through our secure third-party payment provider. PESO does not retain full payment card numbers on its servers.

Service data, diagnostic, and login information. We use this information solely for the purpose of delivering, administering, and improving the Services.

Analytics information. We may use analytics data in conjunction with services such as Google Analytics to monitor and analyze usage of the Services, support technical administration, increase functionality and usability, and verify that users have the proper authorization for the Services to process their requests.

PESO LLC does not sell, rent, or trade your personally identifiable information to any third party for marketing or promotional purposes. We may share your information only in the following limited circumstances:

Service providers. We engage trusted third-party companies and individuals to help us operate and improve the Services, including but not limited to data hosting, payment processing, email delivery, and analytics. These providers have access to your information strictly for the purposes of performing tasks on our behalf and are contractually prohibited from using it for any other purpose or from sharing it with any other parties.

Legal obligations. We may disclose information that we, in good faith, believe is necessary to comply with applicable law, regulation, subpoena, court order, or other valid legal process. We may also disclose information to protect the rights, property, or safety of PESO LLC, our users, or the public, and to cooperate in investigations of fraud or other illegal activity. Where legally permitted, we will make reasonable efforts to notify you before making such disclosures.

Corporate transactions. If PESO LLC is involved in a merger, acquisition, dissolution, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. In such an event, you will be notified via email or prominent notice on peso.io of any change in ownership or material changes to the use of your personal information.

Affiliated entities. We may share your information with our parent company, subsidiaries, or affiliated entities for the purpose of coordinating services, enforcing our terms, and supporting internal business operations.

With your direction. The nature of our reputation management services may require us to use your personally identifiable information to locate content about you on publicly accessible websites and private databases. In certain cases, we may need to disclose your name or other identifying details to third-party platforms in order to initiate content removal on your behalf. This occurs only with your express permission for a specific, stated purpose.

PESO LLC does not sell your personal information. Under no circumstances will personal data be shared or sold to third parties for their own marketing or promotional use. We share data with third parties only when it is strictly necessary to deliver our services and only under binding agreements that ensure confidentiality.

If you opt in to receive SMS messages from PESO, your phone number and any related opt-in data will not be shared, sold, or disclosed to any third party for marketing or promotional purposes. We use mobile communications solely to deliver service-related updates and notifications.

PESO LLC is committed to protecting your personal information with appropriate security measures, physical safeguards, and technical precautions. We implement a combination of organizational and technical controls to maintain the safety of your data, including:

• Encryption of data in transit using TLS/SSL protocols
• Role-based access controls limiting data access to authorized personnel on a need-to-know basis
• Regular security assessments and vulnerability scanning of our systems
• Mandatory confidentiality training for all employees and contractors who handle personal data
• Secure server infrastructure for all stored information

All sensitive information (including payment details) is transmitted via encrypted channels. After the conclusion of our services, your personal information, including any financial data or identification documents, will be deleted from our servers in accordance with applicable law and our internal data retention schedule.

No method of transmission over the internet or method of electronic storage is completely secure. While we take every reasonable precaution, we cannot guarantee absolute security of your data.

We retain your information for as long as your account is active or as needed to provide the Services. If you wish to cancel your account or request that we stop using your information, you may contact our support team. Upon account cancellation, your Service Data will be removed from our active servers. Please be aware there may be a brief delay before all data is fully purged from backup systems.

Cookies are small files that a website transfers to your device through your web browser that enable the site to recognize your browser and remember certain information. PESO uses session cookies and similar technologies to compile aggregate data about site traffic and interaction so that we can improve the site experience and tools in the future. You may disable cookies through your browser settings, though doing so may affect the functionality of certain features. Third-party providers, including Google, may use cookies to serve advertisements based on your prior visits to peso.io and other sites. You may opt out of personalized advertising through your Google Ads settings.

Depending on where you reside, you may have specific rights regarding your personal information under applicable privacy laws.

California residents (CCPA). If you are a California resident, you have the right to know what personal information we collect, request access to it, request deletion, and opt out of the sale of personal information. As stated above, PESO LLC does not sell personal data. To exercise your rights, please contact us at support@peso.io.

European Union and United Kingdom residents (GDPR / UK DPA). If you are located in the EU or UK, you may have the right to access, correct, erase, restrict processing, object to processing, and request portability of your personal data. You also have the right to withdraw consent at any time where processing is based on consent. To exercise these rights, contact us at support@peso.io. We will respond within the timeframe required by applicable law.

General. Regardless of your location, you will not be discriminated against for exercising any of your privacy rights. If you make a request, we will verify your identity and respond within 30 days or as otherwise required by law.

By requesting services from us, you authorize us to use and retain your personal information for as long as it may be required for the purposes described in this Privacy Policy. Your consent remains valid even after the termination of our relationship unless you provide written notice that consent is withdrawn. Withdrawing consent, or not providing it in the first place, may limit or prevent us from being able to deliver the services you have requested. You may withdraw consent at any time, subject to legal or contractual obligations and reasonable notice, by contacting us at support@peso.io.

PESO LLC is based in the United States. We collect, store, and process your information on servers located in the United States. Due to the nature of internet routing, your information may pass through other countries while in transit to our servers. By using the Services, you acknowledge and consent to this transfer. We take appropriate steps to ensure that your data receives an adequate level of protection in the jurisdictions in which we process it.

The Services may contain links to websites operated by third parties, including our social media profiles. PESO LLC does not control the content or privacy practices of those external sites and assumes no responsibility for them. When you navigate away from peso.io, you should review the privacy policy of any site you visit. The terms of this Privacy Policy apply solely to peso.io and the Services.

If we decide to make material changes to this Privacy Policy, we will notify you by email through the primary email address associated with your account or by posting a prominent notice on peso.io prior to the changes taking effect. You are responsible for ensuring that we have a current and deliverable email address for you, and for reviewing this Privacy Policy periodically. We reserve the right to modify this Privacy Policy at any time. Your continued use of the Services after any changes are posted constitutes your acceptance of the revised Privacy Policy.

In the event that PESO LLC goes through a business transition such as a merger, acquisition, or sale of assets, your personally identifiable information will, in most instances, be part of the assets transferred. You will be notified via prominent notice on peso.io of any change of ownership or control of your personal information.

This Privacy Policy is governed by and construed in accordance with the laws of the State of Florida and applicable United States federal law, without regard to conflict of law principles. Any legal proceedings arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Miami-Dade County, Florida.

If you have any questions regarding this Privacy Policy or wish to exercise any of your data protection rights, please contact us at:

PESO LLC
Email: support@peso.io